IDENTITY

A solid branding and identity package requires a multi-faceted approach. First, listening and gathering information about the company, their target audience and their unique voice. Then interpreting it into a tangible and unique product, be it a mood board or an identity package. Solid identities resonate with their audience and stand the test of time.

Farm Bureau Financial Services provides financial solutions and develops multi-generational relationships with the families they serve. They wanted to expand their existing branding to appeal to a new client base, while still being true to their midwestern roots. This led to a color palette update and a visual playbook for their marketing team. This mood board was designed to grow as the brand evolves.
Farm Bureau Financial Services Mood Board Introduction
Farm Bureau Financial Services Mood Board Color Palette
Farm Bureau Financial Services Mood Board Color Palette Variations
Farm Bureau Financial Services Mood Board Photography
Farm Bureau Financial Services Mood Board Photography
My latest project is a personal one: a logo and identity package for my studio. Utilizing a process called 'printfinity', I used a series of patterned backgrounds and colored overlays to make each individual piece unique. The various elements can then be mixed and matched to create a custom experience for the recipient. 
To commemorate my one year anniversary, I created a special edition featuring illustrations from a favorite artist.
Liberty & Lark Studio Business Cards
+ Printfinity Full Color Process +
Liberty & Lark Studio Logo Detail
Liberty & Lark Studio Stationery
Dr. Doris Rapp is a board-certified environmental medical specialist, pediatric allergist
and homeopath. Her branding reinforces her traditional medical credentials, while aligning 
with her pursuit of knowledge in environmental medicine.
+ One Color/Gold Foil Emboss +
Dr. Doris J. Rapp Environmental Medical Foundation Letterhead/Business Card

Want to see more?

MASSAGE ENVY
+ me Magazine +
DELTA FAUCET
+ Inspired Living Digital Content Hub +
UPS
+ Compass Digital and Print Program +
EDITORIAL
+ Custom and Newsstand Publications +
CBS
+ Watch! and Watch! Sports +
MPAC
+ Magazine Prototype +
AMTRAK
+ Amtrak Arrive Magazine +
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