How would you photograph Artificial Intelligence? To help answer that question, I found a team on campus who are making strides in visualizing AI (their tips: avoid robots and the color blue), then met with AI researchers and asked them more about how they work. August, who lives in Oregon, uses AI to find ways for those with brain conditions, like locked-in syndrome, communicate. Two other researchers took break from their Alzheimer's research and shared the visuals they use in their work. We MacGuyvered a (really) elaborate studio set-up and then ... magic.
ASU Thrive Magazine "AI-powered Medicine" and "AI in Business" | Production, Location, Casting and On-set Art Direction
Photography by Jeff Newton | Styling by Erica Mendoza | Student volunteers
All effects are in-camera with the use of projections and captured day of shoot.
If for some reason you haven't yet heard about Alena McQuarter, don't worry, you will. At 15, she was the youngest Black person to be accepted into medical school and the youngest intern at NASA. A few of her other recognitions include Forbes 30 Under 30, TIME Kid of the Year and a President's Volunteer Service Lifetime Achievement Award. Her family also happens to be pretty great, too.
ASU Brand Photography: Elena McQuarter | Production, Location, Casting & On-set Art Direction
Photography by Jill Richards | Styling by Melissa Evans | Student Volunteers
ASU Brand Photography: Nyla Castillo | Production, Location, Casting & On-set Art Direction
Photography by Jill Richards | Styling by Laura Flagler | Student Volunteers
Like so many assignments at ASU, I was tasked with photographing something that had never been photographed before: a new virtual reality biology module called Dreamscape Learn. Typically in VR photography you see a static image of a user wearing goggles in a classroom or home. My goal was to turn the experience inside out. Along with graduation photography, these are the highest performing images enterprise-wide. In fact, they were so popular, we redid it in 2024.
ASU Brand Photography: Dreamscape Learn | Production, Location, Casting & On-set Art Direction
Photography by Jeff Newton | Styling/Wardrobe by Diane Aiello | Student volunteers
Dreamscape Learn images courtesy of Dreamscape
All effects are in-camera with the use of projections and captured day of shoot.
Brand images are reused in high-visibility applications throughout the enterprise, like this
3D billboard/out-of-home in downtown Phoenix and shuttle wraps seen throughout the Valley.
Design by Andrea Hodges, Omar Mota, VIZTECH | Dreamscape Learn images courtesy of Dreamscape
Emily Karlzen launched Arch Rift with the goal to make commercial space tourism more comfortable. Beginning with a design for an automatically deploying oxygen helmet, she has Zoom calls with NASA astronauts on the regular for insights and feedback. Planned mid-pandemic, there were virtual scouts in the Los Angeles area, wardrobe was overnighted and after an exhaustive search, the helmet and suit were rented from a local resident.
ASU Thrive Magazine "Launch ready" | Production, Locations, Remote Art Direction & Design
Photography by Amanda Lopez & Trevor Traynor | Student volunteer
ASU Thrive Magazine: Setting the scene | Production, On-set Art Direction and Design | Photography by Courtney Lively
Our original location was the immersive LED screens at the MIX Center in downtown Mesa, but at the last minute we were told they would be undergoing maintenance. What to do? We moved into one of their studios then went across the hallway to the Fab Lab. We had less than an hour with our resident expert who was leaving for Switzerland that afternoon and we made it happen.
ASU Thrive Magazine "Can AI and ChatGPT reshape academia?" | Casting, On-set Art Direction and Design
Photography by Kyle Gilbert | Student and Faculty Volunteers
ASU Thrive Magazine | Art Direction & Design
Photography courtesy of James Turrell
ASU Thrive Magazine | Art Direction & Design
Photography courtesy of James Turrell
ASU Thrive Magazine: James Turrell | Art Direction & Design
Photography courtesy of James Turrell
After the loss of her father to pneumonia, Charity Bhebe knew she wanted to pursue career saving lives. We followed Charity on her journey from Bulawayo, Zimbabwe to Tempe and then on to Cambridge in pursuit of her goal of applying medical research to curing disease.
Production and On-set Art Direction (US) and Remote Art Direction (UK)
Photography by Jeff Newton (US) and Darren Rees (UK) | Styling by Diane Aiello (US) | Student volunteer
ASU Thrive Magazine | Production, On-set Art Direction, Casting, Location & Design
Photography by Jeff Newton | Styling by Diane Aiello | Student volunteers
ASU Thrive Magazine | Production, On-set Art Direction, Design & Copywriting
Layout by Jason Guy | Photography by Brandon Sullivan | Styling by Laura Flagler | Student volunteers
This entry-point of the University focuses on ASU's innovative spirit with James Turrell's 'Air Apparent' installation in the foreground, flanked by Biodesign Buildings B and C.
On-set Art Direction | Drone photography by Josh Lambeth
Scott Biersack, a local chalk artist, created a custom chalk wall installation for commencement. As they entered, incoming grads were provided with chalk and added to the mural. It served as a backdrop for their photos and the resulting images were used for brand photography throughout the following year.
Art Direction | Illustration by Scott Biersack
ASU Year in Review, The Official Annual Report for ASU | Art Direction, Design & Infographics
Prototypes for ASU Julie Ann Wrigley Global Futures Laboratory Ad Campaign
